Having looked at individual cars from Japan, the domestic driver may be seriously puzzled by the mysterious appearance of models with rear-view mirrors brought forward. Very often on Japanese cars, they are located not next to the windshield on the doors, but on the fenders of the car closer to the front lighting devices. So why are cars in the east designed in this way?
In Japan, there is even a special name for such mirrors - "fendamira". It comes from the English phrase "fender mirror", which translates only as "mirror on the wing." The Japanese distorted the pronunciation, as a result of which a new term appeared in the lexicon of motorists and automakers. If you look at photographs of Soviet and Western cars of the 20th century, you will see that many of them were also equipped with fendamirs.
In Japan, the installation of fendamir was mandatory until 1983. This arrangement of mirrors was believed to provide a fuller panoramic view, which contributes to improved road safety. However, over time, mirrors began to be integrated into the doors. Fashion that has taken over the world has come to Japan. It is interesting that in the "best years" there were models of cars with mirrors, which were located literally in line with the bumper.
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Although the mandatory requirement to install fendamir in Japan has long since been lifted, many automakers still continue to produce models fitted with mirrors in this manner. Today, all this is nothing more than a tradition, as well as the marketing policy of the domestic car market in Japan. The local population, after all, has got used to the type of fendamir for many decades, and therefore buys such cars much more willingly.
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A source: https://novate.ru/blogs/200820/55733/