I recently came across here on this picture, which shows how to divide $ 100, which the buyer pays for the shoes.
The production cost is only one-fifth of the retail cost. It would seem that the margin five times. But not all so simple.
Perhaps the most surprising part of this picture is how many earned on a pair of sneakers Adidas - only $ 2 or one-fiftieth of the retail price.
At Nike earnings are much higher - $ 5 or one-twentieth part of the retail price.
What has become of the rest of the money? $ 26 goes to taxes, operating costs, and advertising.
Half goes shopping. Do you think they have such a huge income? Not really.
$ 20 is the cost of retailer and taxes. $ 30 - his earnings, if the product is sold without a discount. Stores often arrange the sale, making discounts of up to 25%. In this case, they earn as little as $ 5 c $ 100.
This is why many manufacturers are now trying to do in part to sell their goods.
That's such an unfair economy.
Note that this is the US economy. We store the proportion may be even more and the goods in retail significantly more expensive than in Europe and America.
p.s. All pictures are taken from this articles.
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