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Certainly, most people have heard the story of the emergence of one of the most popular beverages in the world - Coca-Cola, which once contained a large dose of cocaine (from the recipe, this ingredient has been removed only in 1903). However, less well-it is known story of how Coca-Cola is actually originally came from the alcoholic beverage on the basis of cocaine and Bordeaux wine brand.
This alcohol-drug mixture, which was known as the Coca Wine, in the second half of the 19th - century drank everywhere. Rumor has it that even the Pope was not averse to a cocktail, which in the next century was to become one of the most iconic brands in the world.
Coca Wine was first developed in 1863 by the French-Corsican entrepreneur Angelo Mariani, who lived in Paris. Its special drink "Vin Mariani" was made of Peruvian coca leaves and Bordeaux wine. This is the "Vin Mariani" quickly became popular among Parisian high society.
Advertising in Europe and the United States claimed that the "tonic wine can cure melancholy... restore health, vigor and vitality. "
In fact, the combination of alcohol and cocaine forms a chemical that causes a feeling of euphoria even more powerful and stable than the one that arises from the use of clean cocaine.
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Alcohol prevents attempts to rid the body of cocaine circulating in the blood and essentially acts as a catalyst for the drug. After the alcohol reacts with the cocaine in the body produces a chemical called kokaetilen, which remains in the body is about three times longer than cocaine, and it is toxic by as much as 30 percent.
Researchers believe that this chemical is likely, as the time is responsible for a significant percentage of sudden unexplained deaths that occur in cocaine abuse. According to a recent study, people who used cocaine and alcohol at the same time, often fell into a real long-term cocaine "binges".
However, Coca Wine adored by many celebrities, including Thomas Edison, Jules Verne, Sarah Bernhardt, Ulysses S. Grant, and even Queen Victoria. Pope Leo XIII personally approved coca wine, essentially becoming the face of the advertising campaign of the brand, and even the Vatican awarded him a gold medal.
Angelo Mariani spent an entire marketing campaign Coca Wine, in which the drink is positioned as a selection of famous people. It was released in a leather-bound booklet with photos and quotes of celebrities who were fans of the drink.
Thus, Coca Wine consumption market is constantly growing and there are more imitators of the original recipe.
In the 1880's of a pharmacist from Georgia named John Pemberton developed the popular American drink, based on a recipe Mariani, which was called "French Wine Coca in Pemberton." When his home state was passed ban on alcohol in 1886, Pemberton decided to come up with a non-alcoholic version of the drink and replaced the wine syrup. The new product was Coca-Cola name. It is worth noting that cocaine has been one of the main ingredients of the new carbonated beverage for almost another two decades.
Despite the prohibition of alcohol in Atlanta, the production of "French Wine Coca" continued to Pemberton's death in 1888, even surpassing in volume of its new soft option, Coca-Cola. Pemberton, who himself was addicted to morphine after received during the Civil War wounded, actively He promoted their product among the upper class society and Water the mental work, such as scientists, lawyers and doctors. He also called it "a remarkable agent of genital mutilation", adding ingredients drink that It was not in the "Vin Mariani", and are considered a good remedy for impotence, as well as cola nuts and caffeine.
As soon as consumers are gradually growing drug abuse fear successors Pemberton began to remove cocaine from his drink (at least most of them) in 1903. And 11 years later, in 1914, cocaine was officially banned in the United States and France, followed by Coca Wine was gone from the market forever. Coca-Cola also has continued to exist, it has gradually become a favorite beverage of America.
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