How to Create an Instagram Post That Could Become Popular

  • Sep 15, 2021
click fraud protection

In recent years, social networks have taken a very important place in the life of every person, and Instagram has become one of the most popular services. The social network is used both for their own entertainment, sharing content with other users, and for commercial purposes. In any case, everyone is trying to attract as many readers as possible, and this will require a correct post.

Image sps-sng.ru
Image sps-sng.ru
Image sps-sng.ru

Good fasting rules

In general terms, everything is quite simple: you just need an interesting post that will be easy to read. Unfortunately, in practice, everything turns out to be much more complicated: a text, even with extremely interesting information, may not interest anyone. Posts that are interesting from the point of view of users immediately attract attention and receive numerous views, including through the service InstaProfi, likes and comments, but to create such a connection, you have to try. The main thing is to adhere to some rules.

Instagram audience / Collage Novate.ru
Instagram audience / Collage Novate.ru
Instagram audience / Collage Novate.ru
instagram viewer

Target audience

This is one of the most important rules: the post should be built based on the interests of the readers. Each Instagram channel is designed for certain people, be they housewives, young people, techies or entrepreneurs. In each of these cases, it is necessary to adhere to a certain style, otherwise the information may cause a reaction that is exactly the opposite of what the author expected. For example, entrepreneurs will find a post written for young people very strange, and the younger generation, after reading the text for housewives, may unsubscribe from the channel altogether. The way of presenting the material is extremely important, the final reaction of the readers depends on it.

Choose an interesting topic

The choice of topic for the post depends only on the direction in which the Instagram channel is developing. If you want to attract momentary attention to him, you need to go for topics on social networks and news feeds, there you can definitely choose a burning question, the answer to which will be interesting to many of people. In search of relevant topics for readers, you can ask their own opinion by devoting a separate post to this. It would be even better if you create a poll by proposing several topics to choose from, focusing on each of them later.

Reader engagement is important for a successful Instagram post / Collage Novate.ru
Reader engagement is important for a successful Instagram post / Collage Novate.ru

The main thing is to engage the reader.

The very first sentence can both make the reader read the post to the end, and cause his rejection. Therefore, it is extremely important in the first sentence to attract the attention of the audience. You can ask a question that makes readers want to share their opinion, or make a link directly to the news feed.

Structuring text on Instagram / Collage Novate.ru
Structuring text on Instagram / Collage Novate.ru

Structuring text

Solid text is very difficult to read if the eye has nothing to catch. The text should be divided by headings or paragraphs so that each is a separate complete thought. At the same time, the entire text should create an unbreakable story and be logically structured.

Do not overdo it with emoji on Instagram / Collage Novate.ru
Do not overdo it with emoji on Instagram / Collage Novate.ru

Everything needs a measure

Those who prefer to generously sprinkle the text with emoticons and emoji, it is better to stop doing this. For the overwhelming majority of people, unnecessary characters, constantly breaking the text in the most inappropriate places, are a big hindrance and prevent you from focusing on information. They need to be used in a very metered manner.

Using hashtags

In addition to the semantic load, hashtags also perform navigation functions, making it easier to find posts. You need to arrange them wisely, focusing on the meaning of the post and its main topic. You can also come up with your own unique hashtag, leaving it in each post as a kind of signature.