"Triple" cologne: why the popular perfume had a strange name

  • Oct 20, 2021
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" Triple" cologne is the most popular male perfume product of the Soviet Union times, albeit with a not very romantic name. And, perhaps, this is one of the few products that is still produced today, although it is no longer as popular as it used to be. As for the name, its history, like the history of creation, is rooted far into the past.
"Triple" cologne is the most popular male perfume product of the Soviet Union times, albeit with a not very romantic name. And, perhaps, this is one of the few products that is still produced today, although it is no longer as popular as it used to be. As for the name, its history, like the history of creation, is rooted far into the past.
"Triple" cologne is the most popular male perfume product of the Soviet Union times, albeit with a not very romantic name. And, perhaps, this is one of the few products that is still produced today, although it is no longer as popular as it used to be. As for the name, its history, like the history of creation, is rooted far into the past.

1. A cure for all diseases

The triple cologne was made for the first time more than three hundred years ago / Photo: aboutww2militaria.com
The triple cologne was made for the first time more than three hundred years ago / Photo: aboutww2militaria.com
The triple cologne was made for the first time more than three hundred years ago / Photo: aboutww2militaria.com

Today, there are several quite plausible versions of where this name came from. As for the cologne itself, it was first made more than three hundred years ago. This remedy was first mentioned in 1694. At that time he did not yet have such a bright name, but the pharmacy description of the infusion, consisting of alcohol and a number of essential oils, was present in the records of pharmacists from Germany.

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The tool was positioned as a therapeutic one and was used not only externally, but also internally / Photo: bazar.ua
The tool was positioned as a therapeutic one and was used not only externally, but also internally / Photo: bazar.ua

At the dawn of its existence, this remedy was positioned as a medicinal product. It was intended not only for external use (disinfection and rubbing), but also for internal use. And the most interesting thing is that it was recommended for almost all diseases, including the plague, and for use during childbirth.

Initially, the tincture was sold under the name "O-de-columns", which meant "water from Cologne" / Photo: yandex.ru
Initially, the tincture was sold under the name "O-de-columns", which meant "water from Cologne" / Photo: yandex.ru

But the release on an industrial scale and the implementation of this tincture, which has a non-standard aroma, was taken up by Giovanni Maria Farina, a German with Italian roots. He inherited a shop from his uncle, as well as a unique tincture recipe: 64 percent alcohol and extracts from three plants - bergamot, lavender, rosemary. One of the versions of the name is that the composition of the product contains three components of plant origin. As for the manufacturer, he called it "o-de-columns". This word meant "water from Cologne", naturally, with a characteristic aroma. It went on sale mainly as a hygiene and medicine.

2. Napoleon and a little drug trick

Elna water in Europe quickly gained popularity and was used for rubbing, disinfecting wounds / Photo: 100sp.ru
Elna water in Europe quickly gained popularity and was used for rubbing, disinfecting wounds / Photo: 100sp.ru

As a medicine, Cologne water quickly gained popularity in Europe. It has been used by almost everyone to combat sciatica, acne and other health problems. Gradually, the male part of the population also appreciated her scent. They liked the sharp, "brutal" and not sweet smell.

Napoleon Bonaparte demanded that pharmacists reveal the secret of creating cologne in order to provide the army with a remedy / Photo: warfiles.ru
Napoleon Bonaparte demanded that pharmacists reveal the secret of creating cologne in order to provide the army with a remedy / Photo: warfiles.ru

With the light hand of Napoleon Bonaparte, serious changes have taken place in the history of the development of cologne. In preparation for his conquests, he issued a decree, from which it followed that pharmacists were required to provide the prescriptions of their funds to the government. This was done in order to provide the army with the necessary and affordable medicines.

Pharmacists declared Cologne water not a medicine, but a perfumery / Photo: guns.allzip.org
Pharmacists declared Cologne water not a medicine, but a perfumery / Photo: guns.allzip.org

Of course, the pharmacists had no desire to reveal all the secrets. So they declared Cologne water not a medicine, but a perfumery. Accordingly, it does not fall under the decree.

The original formula was modified with the addition of essential oils of flowers of orange, bergamot, lemon / Photo: lipotherapeia.com
The original formula was modified with the addition of essential oils of flowers of orange, bergamot, lemon / Photo: lipotherapeia.com

To prove their case, they decided to slightly change the original formula, adding three additional components to it: essential oils of orange flowers, bergamot, lemon. Three main and as many additional components became the reason for the creation of its name. Gradually, pharmacists, in order to attract customers to their products, began to include their components in the composition of "Troinoy". But the recipe remains a classic, in which there are three main and as many additional components.

The French fought, fragrant with cologne, which was used for medicinal and hygienic purposes, as well as a disinfectant and perfumery / Photo: moscow-view.ru
The French fought, fragrant with cologne, which was used for medicinal and hygienic purposes, as well as a disinfectant and perfumery / Photo: moscow-view.ru

The issue with Napoleon was resolved in a different way. Pharmacists supplied large quantities of the finished product to the army. The French fought, fragrant with cologne, which was used for medicinal and hygienic purposes, as well as a disinfectant and perfumery. The Russians liked the scent too. As a result, when the war ended, they began to produce it in our country.

In the 19th century, Heinrich Brocard founded a manufactory and launched the production of the Triple Cologne / Photo: in-moskow.livejournal.com
In the 19th century, Heinrich Brocard founded a manufactory and launched the production of the Triple Cologne / Photo: in-moskow.livejournal.com

In the nineteenth century, in the second half, the production of the Triple Cologne was established at the Brocard manufactory. It was Heinrich Brocard, who founded the manufacture, who created a new technology for the production of essences for high concentration perfumes. The invention made it possible to obtain more aromatic substances from plants. This is how the following theory of the name of the cologne appeared: in the product from Brocard, there were three times more essential oils than in the rest.

3. Popularity of Triple Cologne in the Soviet Union

In the post-revolutionary period, the manufactory was transformed into a factory called "Novaya Zarya" / Photo: manrule.ru
In the post-revolutionary period, the manufactory was transformed into a factory called "Novaya Zarya" / Photo: manrule.ru
In addition to the popular "Triple", perfumes such as "Sasha" and "Chypre" began to appear in stores / Photo: account.travel
In addition to the popular "Triple", perfumes such as "Sasha" and "Chypre" began to appear in stores / Photo: account.travel

In the post-revolutionary period, the manufactory was transformed into a factory called "New Dawn". But there were no changes in the cologne recipe. Soviet citizens enjoyed using "Triple", although they tried to buy other fragrances as perfumes. Perfumes such as Sasha and Chypre began to appear in stores.

The perfume was popular among men as a refreshing agent / Photo: ok.ru
The perfume was popular among men as a refreshing agent / Photo: ok.ru
The cologne did not cause irritation, refreshed and relieved inflammation / Photo: yandex.ru
The cologne did not cause irritation, refreshed and relieved inflammation / Photo: yandex.ru

But "Triple" was a universal remedy that could be used to treat a wound, use it for colds or radiculitis as a rub, burn acne, put jars.

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There was a legend that Stalin used exclusively the Triple Cologne / Photo: drive2.com
There was a legend that Stalin used exclusively the Triple Cologne / Photo: drive2.com

There was a legend that Stalin used exclusively this cologne, since only this perfume did not irritate his skin. And during the dry law "Triple", some replaced vodka and felt great, which was reflected in many satirical works and anecdotes.

Some Soviet people replaced vodka with a triple cologne / Photo: podryzhka.com
Some Soviet people replaced vodka with a triple cologne / Photo: podryzhka.com

Continuing the topic, read about unforgettable scents from childhood that will evoke the strongest associations.
A source:
https://novate.ru/blogs/060521/58895/

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