How to open a successful coffee shop

  • Nov 20, 2021
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Coffee is one of the most popular drinks. It is drunk at home and at work, in between work, to relax, or just during a pleasant conversation. Those who want not only to drink good coffee, but also make good profits at the same time, start their own business and open a coffee shop.

Coffee shop in a shopping center Image: refro.ru
Coffee shop in the mall / Image: refro.ru
Coffee shop in the mall / Image: refro.ru

Choosing a direction of work

Unlike other establishments - bars, eateries, pastry shops and many others, the coffee house has a special atmosphere. It was appreciated even by those who did not like coffee in any form before, so the places where the bitter and aromatic drink is served are very popular. The one who decides open a profitable coffee shop and will do everything right, can always count on an endless stream of customers, many of whom will become regular visitors. There are many types of such establishments, you just need to choose the most suitable one.

The most popular type of coffee shop is French, where various desserts are served with different types of coffee. If the entrepreneur is going to work in public places, for example, near educational institutions or metro stations, the best option would be fast food, where take-out coffee is accompanied by buns and sandwiches. In the American version, only drinks are served from behind the bar - coffee, tea and hot chocolate. In some cases, such as a coffee shop and pastry shop, coffee is only an accompanying drink, and the main focus is on baked goods. The choice is made based on the preferences of the future owner and commercial viability.

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It is important to equip correctly

The centerpiece of any coffee shop is the coffee maker or coffee machine. Its choice depends solely on the nature of the establishment and the planned number of visitors. For example, if the establishment is very small, designed for a small flow of visitors, a professional barista, as well as a professional espresso machine or coffee machine, will suffice. As the number of visitors grows, more productive and reliable equipment will be required.

Coffee on the sand / Image: refro.ru
Coffee on the sand / Image: refro.ru

Self-service coffee shops (cafeterias) have become quite popular. In such places, an automatic coffee machine is an ideal employee, but there are a number of important nuances. Its external structure should be simple, and the principle of operation should be obvious even to a child. Intuitive controls and large buttons with large labels will help you avoid trouble with your customers. The robust design and the obvious absence of easily unscrewed and removable parts will allow the coffee machine to work for a very long time. These include, for example, the WMF 1200 S. In different versions, there are black coffee, cocoa, two bins for different types of coffee or a container for milk.

Cartridge coffee machine / Image: refro.ru
Cartridge coffee machine / Image: refro.ru

If a large flow of customers is planned, then it will not be possible to do without a powerful automatic coffee machine. Such models as Saeco Aulika TOP or Franke Flair can help here. Their purpose is industrial use: huge tanks for water, milk, coffee and waste, the ability to directly connect to the water supply, two built-in coffee grinders and reliable accessories.

In any case, the equipment is chosen depending on who will use it. If you are a barista or a bartender, then it will be a professional espresso machine from manufacturers such as ROBUSTEZZA, Nuova Simonelli or Rancilio. For direct buyers, if it is supposed to work on the principle of self-service, the most simple in using Saeco or Franke superautomatic machines, and for cashiers - office options for automatic coffee machines from Saeco or AIRHOT.

Regardless of what type of coffee shop the future owner chooses, he will need to carefully approach the issue of specialization and make the right choice regarding professional reliable technology.