Today we often hear that real "live beer" was only in the Soviet Union. Today's drinks, they say, are not at all like what they were before: they deteriorate quickly, have a dubious taste, and even contain variegated additives, in the opinion of many citizens. At the same time, few people think about what the term "live beer" means. Even fewer people attach importance to the question of whether there was such a thing in the USSR in principle? Let's try to figure it out.
Let's start with beer in the Soviet Union. There were not many interesting varieties like "Double Gold", "Isetsky", "Porter" in the USSR. Most often, people drank some kind of "Zhigulevskoe" or "Barley Ear". The only exceptions to this rule were large republican cities - everything was fine with beer there, even in times of shortage. At the same time, the vast majority of Soviet beers were unpasteurized and filtered. Pasteurized came across, although relatively rarely. Each type of beer had its own GOST. So, for example, "Zhigulevskoe" could be stored for at least 7 days before turning sour. On average, varieties of Soviet beer “lived” from 5 to 10 days, not much different in this respect from modern ones.
And here it is important for all lovers and non-lovers of "live beer" to understand the main thing: the short shelf life of an alcoholic drink is by no means an indicator of its poor quality. All that is indicated by the short souring period is that the beer was brewed in a non-sterile environment. In an amicable way, beer should be brewed under conditions of absolute sterility, like in an operating room. This allows it to significantly extend its lifespan, since less air and bacteria get into the drink during the production stage. However, many manufacturers, for reasons of profitability and economy, neglect this rule for the sake of profit. Does it make the beer worse? Yes, but only in terms of shelf life.
And this is where the fun begins. The term "live beer" never existed in the Soviet Union. It was invented by modern alcoholic beverage producers, somewhere at the turn of the late 1990s and early 2000s. In fact, this name is nothing more than a beautiful "wrapper" for ordinary unpasteurized beer with a low shelf life. It's just that with the help of such a cunning step, the merchants decided to pass off the most ordinary beer as some kind of unique, "natural", "real". In other words, “live beer” is a clever marketing tool that allows you to easily turn an obvious flaw in a product into an apparent advantage.
>>>>Ideas for life | NOVATE.RU<<<<
If you want to know even more interesting things, then you should read about 6 facts about drinking in the USSRthat were symbols of a bygone era.
A source: https://novate.ru/blogs/040721/59639/
IT IS INTERESTING:
1. Why are cardboard and plywood houses being built in American suburbs?
2. Why do American men wear a T-shirt under their shirt?
3. Why did an automatic rifle appear in the USSR in 1949, and in the USA only in 1964?