Jeans broke into the life of the Soviet people too quickly and immediately gained popularity. The fashion for them has gone through all the changes and has survived until the present time. Today, this versatile and so comfortable garment is sold almost everywhere. You can safely go to the store and choose the model you need. But in the days of the Soviet Union, it was very difficult to find them. They bought, as a rule, from black marketers working underground. Naturally, considerable sums had to be paid.
Perhaps the most popular then were the Montana denim pants. All dandies and women of fashion hunted for them. The presence in the wardrobe of blue denim trousers, which had an eagle on one of the back pockets, and on the sides there was a special a three-stitch stitching and a patch with a name similar to the name of a state in the United States, by default elevated its owner to the status "steep". However, neither these particular jeans nor the brand ever had anything to do with America. They just weren't made there. And this fact is not known to everyone.
1. What did the jeans "Montana" look like?
In the classic version, jeans were sewn from dark blue and fairly dense fabric. Judging by the presence of the badge with the colors of the flag of Italy, one could assume that the material was Italian.
Distinctive characteristics were the side seam, consisting of exactly three lines, brass accessories, including nameplates with the image of an eagle and locks on the back pockets, which buttoned up.
The product was of high quality and the same cost. Over time, on the folds, the color rubbed off, but this did not spoil the thing. On the contrary, a certain chic appeared.
The very first models, original, were extremely difficult to counterfeit. Only with the advent of underground sewing workshops in the eighties of the last century, replicas began to appear. On sale came across things produced in the same Turkey and other countries. But they could always be distinguished from the original, first of all, by the quality of tailoring and accessories, for example, by the evenness of the lines.
2. Was this brand at all
The most interesting thing is that it is almost impossible to find any information about this well-known brand. There is no information about him on the Internet, there are no official resources and online stores. Accordingly, the question arises whether this brand ever existed at all.
READ ALSO: What kind of red and black ribbons did the Wehrmacht soldiers wear on their jacket?
Well, the fact that the products of the brand were popular exclusively in our market raises even more questions and doubts about the goods from America. But if we assume that all this is a hoax, then the quality of this clothing can only be surprised and envious. But the question of where the jeans were sewn remains open.
The main version sends those interested in the history of the creation of jeans brand "Montana" to Germany.
According to her, it was there that they began to be produced, but the model turned out to be too expensive and did not become in demand among the consumer. The finished products were sold, the production was curtailed, and the remnants by some miracle got to our market. They were sold exclusively through merchants and foreign exchange shops.
>>>>Ideas for life | NOVATE.RU<<<<
3. Continuation of a story
But the idea could not sink into oblivion. It was used by enterprising Poles. The existing model has been refined and improved. New products entered the Soviet Union and Polish stores that operated in Germany. It was there that things were bought by Soviet sailors and brought home. These products have remained in the memory of many.
Jeans of the Montana brand are also sold in modern Russia. Outwardly, they are quite similar to previous models, although, judging by customer reviews, their quality is worse.
Continuing the topic, read, how to choose jeans that will visually slim your hips.
A source: https://novate.ru/blogs/160820/55694/