Thanks to her advice, apartments are sold more expensively and rented out faster: 8 secrets of designer Victoria Korotetskaya

  • Jun 10, 2021
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When selling or renting an apartment, almost the most important factor is the price. Any owner won't want to bargain. It's no secret that the perception of a potential client is influenced not only by the location or area of ​​the living space, but also by its interior.

Designer Victoria Korotetskaya gave 8 tips to help raise the cost of an apartment without a huge investment.

8. Cleaning

A clean apartment has a much better chance of attracting a buyer. No one wants to deal with old mold, dusty windows or bad odors.

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Perfect purity is the best marketing ploy. Cleaning can be done by yourself or contact a cleaning company.

7. Remove excess

An overly cluttered apartment does not look attractive. The abundance of things creates a feeling of clutter, as a result of which the living space seems smaller than it actually is.

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Old and broken objects and furniture especially spoil the impression. Chairs with a fallen off leg, a bedspread with spots - it is better to get rid of all this before the viewing stage.

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6. Too empty

The opposite extreme is excessive emptiness. The premises should not look uninhabited. Add some decor - a bowl of fruit or a vase of dried flowers.

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So the apartment has a better chance of success. This is especially true for options for delivery. Yes, it is possible that the tenant will buy everything himself, but the minimal decor will create a good first impression.

5. Down with personal belongings

Items of a personal nature should not be put on display. These include not only clothes, but also fridge magnets, family photos, cosmetics, awards and diplomas.

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This can be attributed to the impact on the psychological level. So it will be more difficult for a potential buyer or tenant to imagine the apartment as his own.

4. Animal question

Many people are intolerant to the smell of dogs, cat litter, or even have allergic reactions. In order not to narrow the circle of potential clients, it is better to get rid of any traces of the animal's vital activity.

3. More textiles

Textiles are able to transform an apartment like nothing else. A soft blanket on the sofa, new bedding (if the apartment is for rent), a bedspread on the bed, decorative pillows and a carpet will help create a cozy atmosphere.

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As a result, the buyer simply won't want to leave. Even if after the sale all these cute things disappear, the first impression will surely be positive.

2. Plants

Another win-win move is living plants. They can be used to enliven the environment and hint at a healthy atmosphere in the home. But do not overdo it - you should not leave seedlings on the windowsill or a lopsided yucca, which should have been transplanted long ago.

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Also, making photos for buying / selling sites, you can buy a bunch of fresh flowers. Such a detail will definitely not be ignored.

1. Professional photos

The importance of this point cannot be overemphasized. High-quality photographs of the apartment will definitely attract the attention of potential tenants or buyers. Correct color grading and angle can make an apartment even better than it is.

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If you decide to save money and shoot yourself, take care of sufficient lighting and good quality photos. In no case do not shoot in the dark and do not post blurry photos. Build the frame in such a way that the layout is clear.

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