Last week I attended the opening of the Brand Zone of the first hundred Chinese enterprises at the International Commodity Fair.
Among other things, the exhibition showed the Honor 50 smartphone, which will start selling in a week. This is the first Honor smartphone to be "exempt from sanctions" - it features Google services, including the Play Market app store and the Google Pay contactless payment system.
Another Chinese company hit by US sanctions is ZTE. They showed their entire line of smartphones at the exhibition.
The flagship ZTE Axon 30 Ultra 5G is equipped with a unique 4-camera module with optical zoom and optical stabilizer, has a permanent memory up to 1 TB and RAM up to 16 GB.
Main sensor (wide) - 64mp Sony IMX686: 1 / 1.73 inch, F / 1.6, 0.8μm (there is 1.6μm - 16mp mode), PDAF autofocus, OIS;
Additional sensor (ultrawide) - 64mp Samsung S5KGW3: 1 / 1.97 inch, F / 2.2, 0.7μm (there is a 1.4μm - 16mp mode), fixed focus;
Additional sensor (standart / portrait) - 64mp Samsung S5KGW3: 1 / 1.97 inch, F / 1.9, 0.7μm (1.4μm - 16mp mode available), PDAF autofocus
Additional sensor (telephoto) - 8mp OmniVision OV08A10: 1 / 4.4 inch, F / 3.4, 1.0μm, PDAF autofocus, 5x optical zoom (10x Hybrid, 60x Digital), OIS;
Front camera: 16mp Samsung S5K3P9: 1 / 3.1 inch, F / 2.45, 1.0μm, fixed focus.
The ZTE Axon 30 5G smartphone has a front camera hidden under the screen.
Main sensor (wide) - 64mp Sony IMX682: 1 / 1.8 inch, F / 1.6, 0.8μm (1.6μm - 16mp), PDAF autofocus;
Additional sensor (ultrawide) - 8mp Hynix HI-846: 1/4 inch, F / 2.2, 1.12μm, fixed focus;
Additional sensor (macro) - 5mp GalaxyCore GC5035: 1/5 inch, F / 2.4, 1.12μm;
Additional sensor (depth) - 2mp GalaxyCore GC02M1: 1/5 inch, F / 2.4, 1.75μm;
Front camera: 16mp OmniVision OV16E1: 1 / 2.77 inch, F / 2.45, 1.12μm (2.24μm 4mp), fixed focus.
And here are 5G routers arrived in time: on the left street, on the right - for premises.
Unfortunately, all this is not yet on sale in Russia, but there is a possibility that the Axon 30 and Axon 30 Ultra smartphones will come to our country in the spring.
Honor 50, as I said, will start selling in a week at prices starting at 35,000 rubles.
This smartphone is equipped with a 6.57 "120Hz OLED screen with curved sides, an in-screen fingerprint sensor, Qualcomm Snapdragon 778G processor, 6-8GB / 128-256GB memory, NFC.
Cameras:
Main sensor (wide) - 108mp Samsung S5KHM2, 1 / 1.52 inch, F / 1.9, 0.7μm (2.1μm in 12mp), PDAF autofocus;
Additional sensor (ultrawide) - 8mp OmniVision OV8856, 1/4 inch, F / 2.2, 1.12μm, fixed focus;
Additional sensor (macro) - 2mp OmniVision OV02A10, 1/5 inch, F / 2.4, 1.75μm;
Additional sensor (depth) - 2mp GalaxyCore GC02M0, 1/5 inch, F / 2.4, 1.75μm;
Front camera: 32mp OmniVision OV32B / Samsung S5KJD1, 1 / 3.14 inch, F / 2.2, 0.7μm, fixed focus.
The main "trick" is video shooting on the front and rear cameras at the same time.
I think you know that Huawei is under US sanctions and is forced to release smartphones without Google services. When Huawei created the Honor sub-brand, many could not understand why it was needed, but it came in handy. Honor was completely decoupled from Huawei and convinced the Americans that it was a separate brand. Now Honor is out of sanctions. So far, there are two "post-sanctioned" smartphones - Honor 50 and Honor 50 Lite (I only know about it that the scanner is in the power button, and the main camera is 64 MP). In Russia, they will start selling at the same time. Most likely, many new Honor smartphones with Google services will appear in the spring.
The new smartphones were presented by Svetlana Korsakova, Honor Business Development Director in Russia.
Various electronics were shown in the brand zone, I saw some brands for the first time. For example, have you heard anything about Coocaa TVs? It is quite possible that everyone will get used to this strange word for the Russian ear, as they are used to Xiaomi.
After the opening of the Brand Zone, the conference "Trends in the consumer goods market" was held. I'll show you three interesting slides from there.
Do you know which electronic devices sales have grown the most over the year? Smart speakers with voice assistants - as much as 210%.
I was surprised by the figure of what percentage of income the average Russian spends on food. 38%!
Another interesting figure - over the year, the number of online product orders increased by 268%.
© 2021, Alexey Nadezhin
For ten years I have been writing every day about technology, discounts, places of interest and events. Read my blog on the site ammo1.ru, v LJ, Zen, Mirtesen, Telegram.
My projects:
Lamptest.ru. I test LED lamps and help figure out which ones are good and which are not so good.
Elerus.ru. I collect information about domestic electronic devices for personal use and share it.
You can contact me in Telegram @ ammo1 and by mail [email protected].