Milk in "French packaging" was sold in the Soviet Union for several decades from the 1950s to the mid-1980s. Milk pyramids looked frankly strange and produced an ambivalent impression. At the same time, the famous tetrapacks have become for many compatriots one of the most striking symbols of the era. So why was milk poured into such a package?
There have been many myths around milk tetrapacks lately, many of which are rooted in European advertising of the middle and second half of the 20th century. Despite the nickname "French packaging", milk pyramids were invented in Sweden in 1951. According to one version, the laboratory assistant Eric Wallenberg became the creator of the packaging. According to another version, the founder of Tetra Pak, Ruben Rausing himself, became the creator. According to the third version - the company's designer Eric Thorudt.
The production of tetrapacks began in 1952, but by the 1960s, the popularity of packaging had faded. First of all, among the producers of dairy products themselves. The main problem of tetrapacks was the inability to transport them in rectangular containers. Milk pyramids need special metal lattice containers.
In 1959, the technology came to the Soviet Union. On the net, you can often find references to the fact that the USSR bought the production line. Although this cannot be denied, no documentary evidence has yet been given. And therefore, with the same success, it can be argued that in the USSR they made their own tetrapacks, having peeped the idea from the Swedes.
In the Union, pyramid packages were produced under the volume of 0.5 liters for kefir and milk, 0.25 liters for milk, cream and bolact, 0.1 liters for cream (only before the Olympics-80). Depending on the type of product and the degree of pasteurization of milk, different packages were made. Pyramids were used before the advent of conventional milk bags. Why were they needed at all? Actually the answer to this question is very simple.
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At the beginning of the second half of the 20th century, there were two ways of bottling dairy products in the USSR: a product for bottling in a can and a product in a glass bottle. In the first case, milk was very cheap, but it was inconvenient to store it, and it also spoiled quickly. In the second case, the milk was noticeably more expensive because of the glass bottle. It was possible to win back the cost of the container almost completely by collecting and returning bottles to special collection points. However, for this it was necessary to “bother”: collect containers and wash them. For this, special brushes were even made. In this context, tetra packs became a compromise solution: they cost not as much as bottles, to collect and it was not necessary to hand them over, while milk in paper (cardboard) was stored almost as long as in glass.
In continuation of the topic, read about why does chocolate turn graywhether it is harmful and how to choose a quality product.
A source: https://novate.ru/blogs/040921/60411/
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