Coca-Cola and Walt Disney have launched an unusual advertising campaign in Singapore. Issued bottles with labels lightsabers glow red and blue light.
Under the label placed monochrome OLED-screen, battery and electronics board. Sword will light up when you touch the bottle.
Stake in such bottles sold at the regular price, but the cost to the manufacturer is much more expensive, so only released 8,000 bottles and staged a quest: every day on Coca-Cola Singapore site appears five puzzles, having decided that you can find out in which of the 45 7-Eleven stores can be found the secret of the bottle to the next day.
Note that this is not the first advertising company with the insertion of screens. Back in 2010, Russia went Vogue magazine, in a cover part of the circulation of which was built a media player with a color screen and speaker. Geeks then chased for this women's magazine around Moscow and to alter the player, so it can be used not only for displaying advertisements (https://ammo1.livejournal.com/59871.html).
© 2019 Alex Nadozhin
The main theme of my blog - Equipment for human life. I write reviews, share experiences, talk about all sorts of interesting things. My second project - lamptest.ru. I test LED lamps and help figure out which ones are good and which are not.