Ivan (the name has been changed, for the sake of secrecy) told me how customers are "promoted". What is the markup for expensive equipment? And how the left money was made past the cash register.
Hello dear friend, you are on the page of the Internet magazine "Timofey Mikhailov"
Recently I managed to talk to a man who worked as a manager (seller) in a heating equipment store for three years. Since I am interested in this topic, he shared with me the nuances of this work. I will try to retell what he answered me. It will be interesting how they "spud" us, ordinary buyers.
He knew that I was running a plumbing channel, so he asked not to mention his name and place of work, because they signed a paper on non-disclosure, with a prescribed large fine if the information "rolls out" from his former organizations.
To many it is known that heating equipment in new houses plucks off the lion's share in the budget of a private developer. Therefore, quite large sums are circulating in this area. And "weld" on the buyers of engineering plumbing is the direct responsibility of the sellers in this area.
For illustration, the Yandex Market widgets will be presented below. They complement the material well.
I will briefly tell you the points in his work that are etched into my memory:
- The minimum markup for an expensive product is 30 percent. That is, for example, the price of a heating boiler is set at 100,000 rubles. That benefit from this sale, for the organization is 30,000 rubles.
- Salespeople have an opportunity to cut the price 10 percent, but they never fully voice it. And they begin to "play up" and say that this is the minimum price. It is important for them that you take the goods with the maximum mark-up.
- But, with this 10%, managers are cunning, not all, but especially "greyhounds" Tell the buyer that they will get this discount. But with the amount saved, the buyer has to share. For example, a boiler costs 100,000 rubles. The seller makes a 10% discount. The buyer saves 10,000 rubles, with this amount he divides, for example gives 3,000 rubles. Class? All in chocolate)
- A monthly plan is hung on the entire store, for example, to gain sales in the amount of 9-10 million. Therefore, buyers will always be offered expensive equipment in order to fulfill the plan and earn a bonus.
- Often, recently, they began to aggressively offer to install "hydrostatic arrows" in heating systems. Which are simply not needed in conventional systems. Therefore, you need to make sure, with knowledgeable, strangers, that it is necessary to increase the service life of boilers and pumps in your system.
- Yellow price tags, try not to pay attention to them. Many people know that this is a fake discount.
- Pay attention to the prices of inexpensive items such as valves, fittings, or even gaskets. The fact is that huge amounts of money are wound on this product as a percentage of the cost. Buyers do not pay attention to these items because they think that buying a boiler is the main amount of waste. But this is not the case. Be sure to compare prices for "fittings" with other stores.
- Here's a look at the prices of pads. It costs 1 ruble at retail, but here, for example, the price is too high:
- Rollback to installers. If you have found heating installers, for example, on "Avito" and he tells you that you need to buy only in a certain store, then you should know. He will receive the same 10% of your purchase. Thus, they are encouraged to bring you to their "expensive" store.
“I’ve been loose,” he said to me at the end of the dialogue. And he asked again not to mention his name in the article.
That's all I remembered about the conversation with him. Hopefully now you will visit such stores wisely. Please rate the article with a like so I know that the article was useful.